Mobile marketing is the exciting new trend in marketing plans. It can feel exciting to explore the world of mobile marketing, and learn new ways to promote your brand. It can have amazing brand-building power, if you know what you are doing. You should focus on the advice below to guarantee results.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure they know your message and can absorb it, as quickly as possible!
Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, you could pay a tester.
Your home base is the main element of your campaign. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. It is unwise to build an entire enterprise solely on a mobile platform.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. They could recommend it to friends and family, which will increase your customer base.
Put any and all links on your webpage if your company is geared for social networking sites. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
Is SMS is a component of your mobile marketing, let users know they have the option of opting out ahead of time, and let them know how often you well be sending texts. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. It can feel like it’s invading peoples’ privacy. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. This honesty will go a long way to building trust in your brand.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones. New customers often view mobile marketing as spam.
Design email campaigns that are friendly to mobile devices to increase your success. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.
Make sure that your content is relevant and purposeful. In the beginning, when you’re excited to try out mobile marketing, always remember that whatever you do, it should have a purpose. The content you provide to customers and potential customers needs to be relevant to them. If you keep your customers happy, they will keep you happy.
Use your normal website to drive traffic to your mobile website. It’s very helpful to advertise mobile sites and apps from a popular traditional website. When your customers are on the road, they will remember that you have a mobile website and connect to it.
Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. It would be counter-productive for you to send ineffective messages. Get the opinion of friends and coworkers on the content of your marketing managers.
Minimize the number of offers you send in a week. Studies have proven that the best frequency to send offers out is a little less than once a week. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
Do not begin a mobile marketing venture without being clear on what you want to accomplish. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Listen to your clients’ needs and act accordingly. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
You should elevate your presence on the top social networking services. If you want your business to be found, this is an important step to take. Start out simple with your social media sites for your business then move on from there. It’s essential to establish a presence on Facebook and Foursquare, at the very least.
So much needs to be done when using mobile marketing as a business strategy. These tips are easy to apply to your mobile marketing strategy in a way that will be highly beneficial to you and your business.